Plus going from founder to CEO, reaching net-zero, are you a giver, and more...
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Hello and happiest of Tuesdays to you,

If you use Twitter for more than doomscrolling, you probably have some type of message you want to get across. To reach as many people as possible, it's time to keep digital accessibility in mind. 

It's also the right thing to do.

According to the World Health Organization (WHO), more than 2 billion people worldwide have a vision impairment, many of whom will use screen readers to read online. Folks with processing disorders and learning differences also use screen readers.

Here are three ways you can start being more inclusive on Twitter today: 

1. Use camel case: A super simple way to start is to put your hashtags in camel case.

Camel case is simply capitalizing the first letter of each word in a compound word (or hashtag) to make it easier for screen readers and humans to understand. 

Think #DigitalAccessibility, not #digitalaccessibility.

And don't worry—hashtags aren't case sensitive so Twitter treats them the same either way.

2. Limit your use of emojis: Emojis can be lots of fun, but let's use them responsibly. 

A screen reader will read out the description associated with each emoji. This can make listening to tweets with a lot of emoji confusing—and, I imagine, annoying.

Try to restrict your use of emojis to the end of your tweets, and don't use them as bullet points. This will keep the focus on your message, not your clever use of emoji.

3. Include alt text with your images: Twitter gives you the option to add a description (also know as alt text) to any image you upload. This alt text will be read aloud by a screen reader to describe the image.

Don't overcomplicate your alt text. Try to accurately describe what's in the image, picking out the most important details, and use clear and concise language. 

We might not always get this perfect, but making a strong effort to be more accessible online is a win for everyone involved. 💪

"Accessibility allows us to tap into everyone’s potential."

—Debra Ruh
A Few Good Links 👍
1. “It’s a significant milestone to shift from spinning all the plates to prioritizing the responsibilities and leadership qualities that will propel your company’s growth.”

Transitioning from founder to CEO can be tough. When is the right time? What does it mean for your role? And how do you do it while still keeping the business strong and growing?

This article from Help Scout shares lessons and strategies from mission-driven founders who have made this transition, such as the importance of building the right team and making sure to prioritize your mission alongside business goals. 🚀

2. A couple of dates for your calendars: 📅 
  • October 20-21: “The SOSV Climate Tech Summit is a virtual, global and free event centered on the fast developing startup ecosystem taking on the climate challenge.” (This one starts tomorrow!)
  • October 28: Addressing and adapting to that climate change is good business. But what exactly needs to be done, and how much time do we have to do it? Find out in this free webinar from the Kellogg School of Management at Northwestern University.
3. ChipCo wants to get to net-zero emissions, but how can ChipCo do that—and what does net-zero even mean?

This article from The Conversation shares the importance of net-zero and talks us through how a (hypothetical) potato chip company could change its operations to achieve it. 🍟 

4. Shell CEO roasted at TED climate conference he was foolishly invited to speak at. 🔥

5. “Wherever you are on the spectrum of reciprocity styles, remember that it is a choice: you can practice wise generosity to become a smart giver and create a positive ripple effect around yourself.”

Are you a taker, a giver or a matcher? 

Most of us are all three at different times and in different relationships. But we can choose how we engage and what social interaction approach we use with the people in our lives.

In this video, Anne-Laure Le Cunff breaks down the three reciprocity styles from Adam Grant’s book Give and Take and discusses ways we can all become smart givers and increase our positive impact on the world. ❤️

Meanwhile on Twitter 😎

Meme featuring Anakin Skywalker and Padmé Amidala . In image 1, Anakin says I've spent months optimizing my note-taking system for elite personal knowledge management. Image 2, Padmé Amidala says now you'll finally start writing, right? Image 3, Anakin looks on, silent. Image 4, Padmé Amidala says again now you'll finally start writing, right?
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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