ConclusionThese four problems described above make text un-balanced and look no that good as it could be.
I’m pretty sure it won’t matter that much if you have a widow or rivers in the text on your landing page.
BUT REMEMBER: Interface consists of many things. Everything can look good and bad. Everything can be convenient to work with and not that convenient.
When we see an interface, we experience certain emotions. And if you cared about most things, it’d be a pleasure for the user.
There is a special effect that describes this behavior:
“The aesthetic–usability effect describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing.” 🤓
https://en.wikipedia.org/wiki/Aesthetic%E2%80%93usability_effect