Ford Enters The EV Price War (2 min read)
After Tesla initiated several price cuts this year, Ford became the next to slash prices on its electric vehicles. Ford has cut the price of its F-150 Lightning trucks by as much as 17% or about $10,000. Since Tesla started the EV price war, it has led to a slowdown in EV sales for many legacy automakers, including Ford, whose EV sales dropped 2.8% last quarter. Ford’s aggressive price cuts aim to boost sales and gain market shares in the EV industry that is currently dominated by Tesla.