While individual schemes are often announced, built, half-finished, it can be confusing to see what's happening - so we've been digging into what's taking place in Blackpool across housing schemes, leisure plans and trying to convince people to work in the town centre again too.
The map shows all the major schemes happening, completed or due to happen in Blackpool in the coming years -
tap here or
see it on Google Earth.
And we sat down with the leader of Blackpool Council councillor Lynn Williams and director of regeneration and communications, Alan Cavill, to grill them on what's happening and their approach to trying to regenerate Blackpool.
Councillor Williams: "We've been working on this regeneration plan since about 2010 and what you're seeing at the moment is many of those decisions taken now starting to come together. So it does feel like everything is happening all at once but that is often the way with regeneration schemes and particularly ones as ambitious and far-reaching as ours in Blackpool.
"As a council we are looking at not just housing, not just education and not just attractions - we need a mix to lift the whole town."
Blackpool's regeneration has a chequered past, previously being hitched to a failed scheme built around a bid to have one of the UK's super casinos - put out to tender under the previous Labour government.
Director of regeneration and communications, Alan Cavill, has spent two decades looking at redevelopment of the town.
He said: "As a town we have to work that bit harder to try and unlock the kinds of funding you're seeing now.
"Historically then Blackpool has been seen as a place to make a quick buck without really having to invest that much.
"We have lots of lower quality housing stock, so you can buy a cheap property and then very quickly see a return - but without spending much money yourself. So we have a lot of absent developers and landlords.
"What we are trying to do now is work with the banks, developers, investors, and say yes the property and land values might be lower but there is a good opportunity in Blackpool compared to other places."
The 'bank of Blackpool Council'
Both Williams and Cavill point to the Hampton by Hilton development - completed in 2018 - as an example of how Blackpool approaches redevelopment.
The council loaned developers, Create, money to help them take on the former fire-damaged site and the 'bridge funding' needed to attract a national chain like Hampton by Hilton to the site.
Cavill said: "We recognised we needed to help developers to make things happen and as a local authority then it is easier for us to access finance, because we are seen as lower risk.
"Working in partnership meant what was a site that was becoming an eyesore and a dangerous place was turned into a place for tourists to enjoy and also created a lot of local jobs too at the same time."
Williams said as well as partnering the council is not afraid to take on projects itself.
They set up the Blackpool Housing Company - which is now worth around £20m - to develop and improve housing stock in the town.
She said: "To paraphrase a well-known catchphrase, housing, housing, housing. That is our priority at the moment.
"We have well-documented challenges with the lack of good quality housing and I think what we have done with BHC is start to tackle this."
Multiversity and forcing people from their homes
The council is also embarking on a major new phase of its Talbot Gateway plans with the Multiversity development coming in just a stones throw from where we're sitting at Bickerstaffe House.
Dozens of homes are due to be demolished to build a new education centre for Blackpool and the Fylde College as it moves from its out of town campus to being rooted in the heart of the town centre.
But this means the council using compulsory purchase orders to turf long-established residents and businesses from their homes and livelihoods.
As
The Blackpool Lead has reported on,
many of those living within the proposed Multiversity area feel let-down by the council.